How about we make animal welfare viral?
Did you ever notice how some things, ideas or events spread like wildfire? Have you ever asked yourself why they do that? I just read an interesting article talking about the things that trigger peoples’ need to share. After all sharing is as simple as pushing a button nowadays.
The article spoke about social currency, emotions and other things that trigger the viral movement of, well, just about anything. That got me thinking about how we can make animal adoption viral, I mean, why not right? What more could you ask for? It’s a subject with emotions, and it tells millions of stories; two of the five things the author, Jonah Berger, writes about. When Berger talks about “social currency” he’s talking about the things that make people look like they’re in the know, that there’s a value in the mere act of knowing them. What could have more value than saving the lives of millions of animals every year? Saving them from the horrible situation into which we’ve placed them; by neglect, abuse and ignorance, humans have made the problem of homeless pets, why don’t we become the ones to fix that problem?
I know I’m asking a lot of questions today, but it seems appropriate, because I can’t figure out why; why we haven’t been able to stop puppy mills, why we haven’t been able to spay and neuter more pets. Why we haven’t been able to change an ignorant culture that allows people to abandon those in their care. Why every pet doesn’t have a safe, loving and warm place to sleep at night, a bowl of food and a cozy bed.
How about we make animal welfare viral? Go ahead, you can do it, just hit “share”.